After weeks of aggressive advertising, the real question about Black Friday isn’t if deals are good, but what people are actually buying. For Mashable readers in 2023, the top purchases reveal a blend of tech, entertainment, and surprisingly practical needs. The most popular item wasn’t a TV or appliance — it was the Pokémon TCG Mega Evolutions 1 Elite Trainer Box, proving that collectable card games still dominate consumer spending.
Top Purchases Dominated by Tech and Entertainment
The top five most-bought items by Mashable readers reflect a preference for Apple products and portable entertainment. Here’s a breakdown:
- Pokémon TCG Mega Evolutions 1 Elite Trainer Box: The number one purchase, highlighting the enduring appeal of trading card games.
- Apple AirPods Pro 3: Noise-canceling earbuds at a discounted price were a major draw.
- Apple iPad 11″: A versatile tablet for work and entertainment.
- Amazon Fire HD 10: A budget-friendly tablet for streaming and casual use.
- Sony WH-1000XM5 Headphones: High-end wireless headphones for music lovers.
Other popular items included Blink security cameras, Fire TV Sticks, Shark robot vacuums, Apple Watches, portable hard drives, and Dell laptops. The demand for these products underscores a trend toward smart home devices and personal tech upgrades.
The Pokémon Effect: Why Cards Still Matter
The dominance of the Pokémon Elite Trainer Box isn’t accidental. The card market has exploded in recent years, driven by nostalgia, speculation, and influencer culture. The Mega Evolutions set is particularly valuable, making the Black Friday discount a major opportunity for collectors. This trend raises questions about how consumer hype affects purchase decisions: Is it genuine demand, or are people simply chasing value?
Apple and Amazon Dominate Discounts
Apple and Amazon products were consistently among the top sellers. AirPods 4, on sale for $69, saw massive interest, while the Fire TV Stick 4K Select hit a record-low of $9.99. These deals underscore the power of brand recognition and aggressive pricing. Consumers know these brands, and when they offer deep discounts, sales spike.
Content Creation on the Rise
The DJI Mic Mini also proved popular, suggesting more people are entering the content creation space. The bundle, featuring a receiver and two mics, sold well, indicating a desire for better audio quality in videos and podcasts. This trend aligns with the broader growth of independent media and online streaming.
Ultimately, Black Friday 2023 for Mashable readers was about grabbing tech upgrades, indulging in hobbies, and securing deals on everyday essentials. The data suggests that while the hype around doorbuster sales remains strong, consumers are increasingly focused on specific items that align with their interests and needs.
